Pesach 5786 – McDonalds Pesach Special
The world of Israeli kashrut can be daunting and utterly confusing to anyone—especially a chutznik who hasn’t been in Israel for very long. The sheer array of stamps and labels on packaging, stickers on packets, and long, convoluted sentences can be overwhelming. Labels such as “Kosher for Pesach for those who are worried about kitniot the rest of the year” only add to the confusion.
A notable case illustrating this was tried in the Israeli courts a few years ago. A customer frequented a McDonald’s during Pesach and ordered the “Pesach Special Royal Burger,” which came in a special Pesachdik bun. He then ordered an ice cream from the “Special Desserts for Pesach” menu. To his shock, the ice cream came with an ordinary cone. Predictably, an argument ensued, as it became clear that the “Pesach Special” was prepared in a completely chametz-containing kitchen. The customer claimed he was so upset and stressed about inadvertently eating chametz that he spent the rest of the holiday at home sulking. He subsequently attempted to sue McDonald’s for 63 million shekels.
However, there is an important other side to the story. The McDonald’s branch he visited was not kosher year-round. It made no claims or pretenses to be—like roughly 70% of McDonald’s branches in Israel, it had no kosher certification at all. The “Pesach Special” was merely a special menu item, not a kosher one. The court dismissed the case, ruling that the man should have taken personal responsibility, as McDonald’s had done nothing wrong.
During Pesach, we celebrate our freedom. But if we stop being slaves of Pharaoh only to become servants of Hashem, are we truly free?
Chazal (Avos 6:2) teach that true freedom comes only from engaging in Torah. Western society often defines freedom as the ability to follow one’s desires. The Torah, however, teaches that freedom is achieved when one transcends their desires—rising above base instincts and drives in order to serve something higher and live a life of meaning and value. Freedom means taking responsibility for one’s actions and owning them.
Making matza requires constant motion and careful attention to ensure nothing goes wrong. Chametz, by contrast, is produced through passivity—letting the world pass by and determine your fate. The Jews in Egypt were commanded to slaughter the sheep, not to be like sheep.
כימי צאתך מארץ מצרים אראנו נפלאות
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Good Shabbos.
